Visual Merchandising Forum 2014

We were one of the select experts invited to participate in the event held at Business Center Club in Warsaw.

Visual Merchandising Forum is a very interesting initiative. It allows all sides of the retail trade to meet in one place. There were architects, VM specialists, owners and shop managers and fashion retail chain managers. 

Main discussions were about how the contemporary client changes. What are his/her expectations and how can we relate to them with the point of sales. What are the current trends in retail design and how to adjust them clients' needs. These were only some of the topics. 

Jacek Chaczykowski of OTOMI Store Design Lab spoke of new possibilites of arranging sales area and made projections of where we are all headed to.