Euroshop 2014 highlights

The trend that seemed strongest to us was the continuous increase in the level of coummunication through emotions. A shop is no longer a mere place to show products. It is meant to move all your senses through its architecture, light and smell. And all this should reinforce the core values of the brand. This is a real advantage of the brick and mortar trade over internet trade. And this is a reason for joy for us!