Empik is preparing changes
June 30th was opened a new Empik shop in Katowice. It presents a new concept of Empik, which eventually will be introduced in over 30 major stores. In smaller stores will be implemented only the most important elements of the concept.
The new concept was created in response to customer demands and based on the long tradition of the company. The changes include, among others, the new location of the different departments in stores, colors, new furniture designs and the introduction of a virtual customer adviser, which is an interactive device that seeks out products in the store and shows their location.
The Empik store in Katowice is a pilot shop in the new concept. Another another one will be in Galeria Mokotów in Warsaw, where the change was announced in the autumn of this year.
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